In my opinion it seems majority of the clothing and armor is written for women.
How, exactly? I mean, certainly an argument can be made in regards to the underwear on offer, but over 2/3s of armor and clothing would be considered unisex.
This is particularly true of the armor on offer, since judging by their description most of them are practical armors, not fantasy boobplate, with the obvious exceptions of things like the Mail Bikini.