It is confusing. But if we were to look at it from a real-life point of view: The Kitsune you can encounter in the Frostwood (The ones you either have to have sex with or fight) are willing to have sex with anyone regardless of who they are or what their race is because they aren't anyone special themselves. But when it comes to Kiyoko, A Noble like her and an Average Joe/Outsider like the Champion having sex would cause for scrutiny and scandal should such information come to light, so Kiyoko would have to count them as her Consort to avoid this. Kiyoko also strikes me as the type who doesn't care for the traditional marriage/wedding and would be willing to forego the traditions should it benefit her. However, If the Champion asks her to marry them, then she wouldn't be opposed to it and would go along with it just to make her consort happy. Plus, She does like it when you sweet-talk her, so there's that. A bit of a Spoiler here (Sorry for that): When the Champion does ask Kiyoko to marry them, She'll pretty much laugh it off and will basically say that as far as she's concerned the two of them are already married. After a bit of what I'll call Sweet-Talking on the Champion's Part, She'll agree to the official marriage.