Tumblr going family friendly

ShySquare

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Sep 3, 2015
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There's a theory going around that when Verizon realized Tumblr wasn't making as much money as they hoped, they deliberately implemented policies designed to make the userbase plummet, then close the site without massive PR backlash that usually happens when a comapny closes a social media site, and I believe it.
Also, Tumblr's code is a mess.
 
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Evil

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The last couple of weeks, I've been running a training course on social media for people within the company I work for. One of the modules I've covered is the history of the industry and the first true social media site was SixDegrees.com that ran from 1997 to 2000. There were a few reasons why it failed.

First and foremost was the fact that they tried to dictate what the users want. Which over the last 20 or so years has proven to be the beginning of the end of a website. And that's happening with Tumblr - dictating what the users "need".

I don't see Tumblr getting shut down, well, unless Verizon decide to gut the company to recoup some money, but I do think its never going to get back to its peak. Its just going to become another MySpace.
 

Ethereal Dragon

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The last couple of weeks, I've been running a training course on social media for people within the company I work for. One of the modules I've covered is the history of the industry and the first true social media site was SixDegrees.com that ran from 1997 to 2000. There were a few reasons why it failed.

First and foremost was the fact that they tried to dictate what the users want. Which over the last 20 or so years has proven to be the beginning of the end of a website. And that's happening with Tumblr - dictating what the users "need".

I don't see Tumblr getting shut down, well, unless Verizon decide to gut the company to recoup some money, but I do think its never going to get back to its peak. Its just going to become another MySpace.

Probably going to bleed agonizingly slow before someone gets smart and decides to just put it out of it's misery.
 

Evil

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You'd be surprised at how often a site gets reworked just to keep it open for a little while longer.

Friendster, for example, can be considered one of the grampas of the industry, being founded in 2002. It did quite well for itself until 2008 when a decline in users, often attributed to Facebook's growing popularity, forced the company to begin focusing on the Asian market. It was in 2011 when they discontinued the social networking aspect and began to focus on "fun and entertainment" as a social gaming site. Its largely believed that the executives realised they could compete with Facebook any more and decided to offer a complementary service rather than a rival. It was only in 2015 that the site and the services it provided were shut down indefinitely and 2018 before Friendster disappeared completely.

It might not seem like it, but the history of these sites is fascinating and each provides a good lesson in how to run a successful website.
 

Evil

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No one has been arguing against proactive censorship, but while Facebook took the time, money and manpower to do it properly, Tumblr took a shotgun approach and shot itself in the foot. People are against the absolutely disgusting way Tumblr enacted a blanket ban that was haphazardly done without solving any of the real problems.

Here's the thing - When the nsfw content ban came in, the bot was so poorly coded that it was a joke at what it was marking as nsfw. Someone did an experiment where they took a photograph of a Raindrop Cake and made copies of it in different hues and shades - One normal, one blue, one green and the third pink. Of the four images, one got tagged as nsfw. Care to guess which colour? Hint, rhymes with "think". Because the bot was only checking for certain shades of colours. Not shapes, not words, not tags, just colours. Which ended up with a lot of content inaccurately being tagged as "nsfw" and accounts/blogs getting warnings, despite the fact that they contained no nsfw content.

But let's continue with some of the other problems with Tumblr, shall we? Like the pornbot problem that is infesting that website. I stopped using it in 2016 and it was a major problem then and from I understand, the problem has gotten worse. To the point where the only concentrated effort to get rid of them wasn't by the staff, but by organised groups of users reporting those bots. Because that right there is proactive censorship. And it wasn't done by the staff.

Moving on, the vast majority of blogs that have been affected by the adult content ban has been the LGBT community, with many blogs suffering from the false positive of the NSFW bot. These weren't porn blogs and they certainly weren't filled with nsfw content. They were often blogs where people could go to gain a measure of sex education in a community that is woefully underrepresented by the mainstream. It was a safe place for the LGBT, something rather lacking on the internet these days.

And never mind that the "female presenting nipple" that led the way in Tumblr's sledgehammer approach to censorship has the umbrella effect of covering breast-feeding, mastectomies and gender reassignment surgery. So that's new mothers losing another resource to help them learn how to take care of their child, cancer patients losing another place where they could continue their recovery and trans-individuals losing another place where they could be comfortable with becoming the real them.

Then you have the fact that while adult content might be bad, extreme right wing and white power blogs remain untouched by Tumblr's new policies. Because apparently nipples are far more dangerous than fascism and racism.
 
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Ethereal Dragon

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Western world, in particular good ol, merica are friggin prudes, good deal of fucking Europe doesn't even see nudity as lewd. Go outside the US and ask people how weird they think Americans are, you'd be surprised by the responses you'd get.
 
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Dinaverg

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Huh? oh, don't misunderstand, I don't support it; the law I posted about is a terrible law for a number of significant reasons. just that framing their decision as 'trying to dictate what the users need' would be a mischaracterization of their motivations...

But hey, if I needed more evidence of the unusual level of 'spiteful aggression' people have about this (I didn't), I'm sure your post would be a good example.

EDIT: it is probably my fault for not posting the end of that sentence I quoted, which reads "...and a wider pattern of increased targeted censorship towards LGBT communities". Just, again, you've got this whole weird thing against tumblr in specific when it's definitely a much broader, higher-level issue.
 
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BubbleLord

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Western world, in particular good ol, merica are friggin prudes, good deal of fucking Europe doesn't even see nudity as lewd. Go outside the US and ask people how weird they think Americans are, you'd be surprised by the responses you'd get.
>World says America is weird
>World is just jealous America is the strongest nation in the world
:smuggo:

Memes aside, there's not really Western alternatives for things like Tumblr and the like. That's the ***entire*** West, not just America. Tumblr is only the first point of proof there's a collective problem because it's effectively Word Press with some better tools for it yet it's policing content.

Just take it in strides that pretty much every NSFW artist and the like immediately swapped to Newgrounds -- bringing it back into a glory revolution -- and effectively led to one of the best non-censoring platforms revitalizing and renovating its looks and features. We should thank the folks over at Tumblr for being dumbasses -- they basically relocated porn back into the old King and gave it a reason to try again. This censorship idea of the big tech names has been starting to fail more and more with every instance getting a worse response. They're battling the age of information with a lack thereof.

And as an aside: I never imagined or saw Facebook for adult content. Using it for that is singlehandedly the most stupid thing anyone can do. Kids use that platform actively and that shit SHOULDN'T be there. Tumblr, on the other hand, was something I rarely knew as having a kid following so the two aren't very easy to compare. Facebook did it right because it had a proper target audience and honestly fits the normal uses of their platform. Tumblr really hasn't been carrying popularity for much APART from blogs and adult posting though, so it definitely was out of the blue and done entirely in the wrong way.

The moral of the story is don't be a fucking knob and turn yourself into a batch of shit by knocking out a massive portion of your traffic. Tumblr is going to bleed and have to explain to their investors + staff that the reason they had to let them go was that a few years ago they decided to care about porn.
 
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Kaida

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Well, waterfall was mentioned above on this very page! That's one. There's mastadon. And also Newgrounds!

Coming back to this post now makes me realize that I forgot what I called my waterfall and what email I used. I'm sure I'll figure it out though. @_@
 

Evil

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Hands up who saw this coming. (Well, the Verizon wanting to sell, not the Pornhub part)
 
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ShySquare

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Hands up who saw this coming. (Well, the Verizon wanting to sell, not the Pornhub part)
I mean. They obviously weren't trying to make a profit out of it :/
If Pornhub do buy, I hope they'll lift the nsfw content ban and hire people who are actually qualified to run and maintain a website :)
 

Ethereal Dragon

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Hands up who saw this coming. (Well, the Verizon wanting to sell, not the Pornhub part)

I did seeing how fucked up things became. I mean it's what been half a year since that debacle that gutted tumblr's userbase. If Pornhub does buy it, I wish them the best of luck though I think they're gonna be gutting some things out of the platform in order to make it usable.

I mean. They obviously weren't trying to make a profit out of it :/
If Pornhub do buy, I hope they'll lift the nsfw content ban and hire people who are actually qualified to run and maintain a website :)

Probably are going to lift the NSFW thing I mean... it's Pornhub, there's not really a big quantity of SWF stuff there to begin with.
 
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Slab Bulkhead

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Evil

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Wow, 7%? If that happens to me, I think it will bring me back to a balance of 0% faith in humanity.
 

pillowscream

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I mean. They obviously weren't trying to make a profit out of it :/
If Pornhub do buy, I hope they'll lift the nsfw content ban and hire people who are actually qualified to run and maintain a website :)

I cant imagine a company like 'pornhub' would have that much interest in running a site thats NOT dedicated to NSFW content.

Then again ecomics is wierd asf.
 

Evil

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That's precisely why Pornhub is looking to buy Tumblr.
For all its faults, Tumblr is still one of the largest social networking websites and it is a site where a lot of adult stars have a presence, not to mention people who work in the sex industry.
While Pornhub might be an unusual interested party in this, they could recognise that people need a safe place to discuss matters and to be fair, people might be more willing to do so on Tumblr than on Pornhub.
 
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pillowscream

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That's precisely why Pornhub is looking to buy Tumblr.
For all its faults, Tumblr is still one of the largest social networking websites and it is a site where a lot of adult stars have a presence, not to mention people who work in the sex industry.
While Pornhub might be an unusual interested party in this, they could recognise that people need a safe place to discuss matters and to be fair, people might be more willing to do so on Tumblr than on Pornhub.

Oh definetly. Tumblr probably doesnt make any blocklists at any office, while pornhub is probably blocked universally on every work computer.
 

Evil

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Oh Tumblr definitely hits more than a few workplace blocklists, but its more the distraction aspect of the site.

I meant that Tumblr is more than a site with NSFW content and Pornhub might be taking the opportunity to spread its wings a little bit and the company that owns Pornhub might be looking to diversify its own portfolio. Of course, that's all dependent on Pornhub actually buying the site and then deciding what to do with it. A third change of ownership in five years is something of a double-edged sword - Third time's the charm and all that, or it might end up putting the kibosh on the site once and for all.

Pornhub would really need to bring in some major changes, from more staff to purging the pornbots. Its dependent on them deciding on whether its worth buying Tumblr and keeping it as such. And that's not guaranteed.
 
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null_blank

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Oct 29, 2015
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I'm pretty sure at this point the Tumblr purchase is going to be a case study

Want to buy thing
See thing has huge subscriber count
Buy thing that is mostly 80% porn
Realize you're not the kind of company that makes money off porn
Ban the porn, all the porn
Subscriber count drops like a rock
Realize that the huge subscriber count was there for the porn
Thing you bought now worth significantly less than what you paid for
 

Evil

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Pretty much.
 

ShySquare

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Great. So now Tumblr is finally gonna have paying features. Yay...
*facepalms with both hands and cries*

I wish Pornhub had bought tumblr, but really can't blame them for not wanting this flaming pile of garbage
 
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Evil

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*Pat pat* There there. Its best to mourn now and find another platform to blog from.
 

ShySquare

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*Pat pat* There there. Its best to mourn now and find another platform to blog from.
But where else will I ever be able to find and follow absolutely any of my interests polluted by terfs and nazis, and code my own ugly blog layout in html ? It was one of a kind !

Seriously though, Tumblr really was a unique platform for microblogging that actively encouraged people to share and reblog by allowing them to not be explicitly seen by others by commenting in the tags, and this gem of an article proves that the people who bought it had no fucking idea what they were doing.
 

Evil

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Oh sweet summer child, shh, shh, shh. Its okay now. You know the truth now. Tumblr was never going to be saved. It was always dead. You can finally move on.
 
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