Exactly what I said. Straight women are proven to respond positively to attractive women.
I'm sorry to disappoint you, but straight women respond even more positively to hot, non threatening guys.
It's why ads targeting women can have models in their underwear and still boost sales. Meanwhile straight men avoid buying underwear because the packaging displays another guy's bulge prominently. The female form is more appealing even to those that aren't sexually attracted to it. As a result scantily clad women don't hurt sales, while scantily clad men can hurt sales.
That's a complex topic to talk about, but no, the female form isn't inherently more appealing (much to my chagrin lol).
I'm sure gay men and straight women would rather have a scantily clad man in their ads, but the world of advertising has been targetting straight white men for a while because overall they have the most buying power, so scantily clad women it is.
And I don't know that it's not hurting sales ? Maybe it is, but maybe ads targeted to straight men are so prevalent that women have no choice but to buy products with this kind of ads ? Or maybe other demographics don't buy their products only based on ads ?
But not all female characters are sexy, let alone all the time. If you think that's happening it seems more like you're fixating on the sexy female characters and ignoring the rest. Since you talked about MHA's Midnight, let's look at some more shonen anime. How many female characters are sexualized in Naruto? Most of the female characters are more practically dressed than the titular orange jackass. There are about 5 adult kunoichi that really get sexualized, and most of the others are random background characters Naruto and Pervy Sage peep on at the hot springs. Plus arguably Temari. I don't think I've met a Naruto fan that didn't have a thing for Temari. Compared to the absolutely massive cast of that show those numbers are nothing.
You're right, Naruto's female characters aren't overly sexualised as a whole, which is why I loved the manga when I was a kid. But like, Naruto is just one show.
Compare it to Bleach, another big name success, or One Piece, or Fairy Tales, or the trillion other shows where all the female characters serve as fanservice (not only, but it's still there). Unless they're comically ugly, because ugly women are always jokes.
My point still stands : there isn't enough variety. And it's uncomfortable, cringey and boring.
The gender split for interest in those areas is nowhere near 50/50. Those studies typically use overly broad definitions of what constitutes a comic or video game to create false statistics. I think we can all agree that there's a big difference between playing a slot machine game on your phone when bored and spending 300+ hours on a Witcher game. Or even between playing facebook's farmville and completing a playthrough of Harvest Moon or Stardew Valley. Those studies ignore that difference. So when 80% of the people playing slots on their phone are women and 80% of people playing Witcher games are men the study combines those 2 to say that 50% of gamers are women. The Witcher specifically might have a larger female audience thanks to the books, but those female players don't spill into other RPGs let alone other genres of video game. There simply isn't an interest there despite a lot of work to create some. And not just from game companies. I've spent my whole life trying to get more women to enjoy playing video games. I don't know a single gamer who doesn't want to share their hobby with the women they know.
By definition, any game that's played on a screen is a video game, so you're nitpicking a bit.
It is interesting that you bring up that men and women are typically interested in different types of video games, though. That's mostly due to the fact that different types of games try to cater to different audiences, and one type tends to cater to one gender only.
Example : take the romance options. In most games where you have romanceable companions, they're all or mostly women, because the main character is typically a man. So any romance in the game, and any character involved in it, are gonna resonate most with straight male players, because they're heterosexual romances told from the point of view of a cis straight man. So any player who's not straight, cis or a man is going to resonate less with the story.
For instance, in Persona 5 you can only date female characters, and a lot of female fans were disappointed and wanted ATLUS to fix it because they really, really wanted to date the boys. Same thing with Persona 4 and 3.
And that's just one example of one aspect of one game that lessens the enjoyment of players who aren't cis straight men.
So it's not really surprising that men and women like different types of games at all. But it is a shame, and the solution is to make more diverse games, for all types of games.