Stats, more often than not. Fortunately, I don't see most of them as that ugly, anyway. A couple of the hats and one of the pairs of gloves seem stupid, but that's it and I don't see those as the best, currently. At times, I've favored warm things because it's supposed to be cold everywhere but the Marefolk Village and I want to beat the glacier hazard further north each time. Some of those articles had other good stats, too, though.