Brutification
That's a pretty good term, I suppose. It sounds like it would involve a loss of intellectual faculties, which I wasn't necessarily thinking (that's more the "bro" bit, and becoming a sexy, confident, muscular/excessively masculine man who is also driven by hormones doesn't necessarily mean also becoming a brute), but it probably works as well as anything. And, in relation to bimbofication, yeah, that probably is the actual gender converse.
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